Feliz Wholefoods is a family-owned business founded by Aline Fonseca and Patrick Malloch, a husband-and-wife team united by a shared vision of creating delicious, sustainable, and plant-based food that nourishes both people and the planet. Our flagship product, Vutter is a multi-award-winning vegan butter that represents the heart of our journey - a journey rooted in our passion for quality & honest food, wellness, and sustainability.
Our story began when we decided to make a life-altering change: moving toward a plant-based lifestyle and raising our children in an environment that aligned with our values of health, sustainability, and kindness. As we navigated the challenges of balancing family life, running a business, and staying true to our principles, we saw an opportunity to create something that could have a real impact on the world.
Feliz Wholefoods is not just a business - it’s a way of life. We’ve built our company from the ground up, using our diverse backgrounds in fine dining, architecture, design, marketing and FMCG to create products that make healthy, plant-based living accessible and enjoyable for everyone. With our newest Vutter Avo Spreadable being the Chilled Category Winner & the Supreme Winner of the 2024 New Zealand Food Awards, and all the other accolades that we have won since we started in 2020, we’ve proven that it’s possible to combine innovation, quality, and sustainability to create something truly exceptional.
At the heart of Feliz is our mission to inspire positive change. Through our products, we hope to make it easier for people to make mindful choices about the food they eat, all while supporting a healthier planet for future generations.
Join us in "being the change we wish to see in our world"
